Experiment
Campaign SONYThe concept aimed to develop an installation capable of producing a surreal, playful, and vibrant display akin to a firework, with its visual intricacies fully revealed only through filming in extreme slow motion.
The decision was made to construct an installation inspired by a disassembled car wash, where numerous actions unfold rapidly within a few seconds. The outcome resembles a chaotic painting where time appears to nearly halt. Despite the apparent anarchy resulting from multiple actions, the extreme slow motion renders the entire spectacle hypnotic, almost harmonious.
The decision was made to construct an installation inspired by a disassembled car wash, where numerous actions unfold rapidly within a few seconds. The outcome resembles a chaotic painting where time appears to nearly halt. Despite the apparent anarchy resulting from multiple actions, the extreme slow motion renders the entire spectacle hypnotic, almost harmonious.
Credits
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SONY
Fallon London
Juan Cabral
Marty Senn /Matt Keon
James Bretton
Blink Ink
Bart Yates / Annie Heart
Pleix
Alex Barber
The Mill
Robin Brown
Artem - Special Effects
Neil Smith / Alex Wood @Work Post
Wave
Iron Maden “Can I play with Madness”